You wouldn’t drive a car without a gas gauge or speedometer, and if you’re driving on an empty tank, you won’t get very far. Then
Read moreNotes on Product Positioning
Now that you have completed your sales objectives and identified your main and secondary target markets it is time to put your product in the
Read moreRetail Business Management and Learnings
A Retail business makes money by purchasing goods in large volume and selling them to retail/individual buyers at profit, i.e, sale price per unit is
Read moreHow to Define Your Target Market?
To ensure that you reach the sales goals that you have set it is important to know who your target market is and what their
Read moreBasics of Business Deal Making
A Business Deal is an agreement that is reached after negotiation. Agreement is a mutual commitment between two or more people. A deal is a
Read moreEnterprise Asset Management (EAM)
Enterprise Asset Management (EAM) involves the effective administration of a company’s physical assets, like equipment and machinery, for the purpose of increasing profits and minimizing
Read moreBusiness Strategy Lessons – The Psychology of Match Play and Winning
This article has been compiled based on the lessons shared by leading tennis professionals and tennis coaches, and the following lesson apply 100% to business
Read moreBusiness Performance Auditing
At one level this is a relatively simple tool, requiring the management to select a key area of business activity and to audit performance in
Read moreHow to Set Your Sales Goals?
The entire marketing plan will be designed on meeting the sales objectives, which is why this step is first and crucial to get right. Because
Read moreUnderstanding Consumer Trends
Consumer Activity Having five years worth of data to analyze is a crucial tool to shed light on the trends of consumers. Once you analyze
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